LUNASOLA is a conceptual skincare line designed around the duality of day and night skincare needs. The project centres on a two-serum system, one for day, one for night, addressing the cyclical rhythm of skin and providing a continuous care narrative across 24 hours.

Creative Direction

The visual and product storytelling revolves around the contrast between light and shadow, awakening and renewal. The design language is inspired by natural transitions: dawn and dusk, clarity and depth, radiance and restoration. Each formula is paired with a distinct sensorial identity; light, fluid textures for daytime protection; richer, nourishing layers for nighttime recovery.

Design Intent

• Dual-functionality: One serum energises and protects during the day; the other repairs and replenishes overnight.
• Visual Codes: Elegant contrast between luminous clarity and deep translucency, brought to life through 3D rendering and art-directed light.
• Packaging Direction: A mirrored yet complementary system that reinforces usage rituals while differentiating functions.

Execution

We created high-end 3D visualization, texture development, and creative direction to help articulate the brand’s narrative in a modern, premium skincare context. The final visuals were crafted to resonate with beauty-conscious consumers seeking holistic skincare solutions.