In recent years, Guochao (literally “National Trend”) has emerged as a powerful design movement in China, blending traditional cultural elements with contemporary visual language. It reflects a renewed confidence in local heritage and aesthetics, especially among younger generations. At AETHERIS, we explore how visualisation can evolve alongside this movement, not only in promotional assets but also in the early stages of creative direction and product R&D.

We believe that a brand’s cohesive visual system; its look, feel, and emotional tone; can dramatically influence how quickly the market identifies and embraces its identity. In the world of Guochao, this unity becomes even more important, as it bridges cultural storytelling with modern consumer expectations.