SIZHU is a conceptual skincare brand inspired by the harmony between nature’s grace and strength, symbolized through silk and bamboo. We explored the connection between these two elements to craft a visual identity that speaks to elegance, resilience, and the serene refinement rooted in Eastern aesthetics.

The Challenge

Our goal was to translate the brand’s poetic foundation, the silk-like texture of skincare and the strength of bamboo, into a cohesive visual language. The challenge lay in striking the balance between expressing softness without fragility, and strength without harshness, while maintaining a high-end, contemporary appeal.

What We Did

We developed a sophisticated visual identity that embodied Sizhu’s duality. The packaging concept features bamboo-inspired form and structure, grounded in a matte translucent finish that feels as luxurious as it looks. We expressed the elegance of silk and the resilience of bamboo in perfect synergy rooted in Eastern beauty.